AGIS BUSINESS TRAVEL
CONTEXT
Digital transformation
Market intelligence
Technology
Agis Business Travel is a Business Travel Agency in France with a turnover of more than 30 M euros.
Context:
âą Unsuccessful marketing and sales positioning
âą Growth hampered by unclear market image with multiple names, logos and websites
âą Competition exacerbated by growth of pure digital players
ANSWER
A mission of 2 months with our partner Et Juliette to define and implement a new brand platform.
RESULTS
- A new brand platform with a positioning, a promise, a logo and a graphic charter.
- A new website and new communication tools
- Team pride and renewed commitment
Double-digit growth in sales in the following two months
TESTIMONY
F Calvino,
President Agis BT
Impact consultants understood our request and helped us to position and redeploy our services in collaboration with my teams.