COLORGROUP EXPERIENCE

CONTEXT

External Growth & Partnerships & M&A

Experience and customer relationship

Operational marketing

Revenue management

Business sectors

Transport & Mobility

Transport & Mobility

Tourism & Leisure

Colorgroup is a player in tourism in the field of tours and activities.

It operates the tourist buses of the city of Marseille. 

Background: 

  • A group in strong growth but dependent on Marseille activity.  
  • A strong desire and need to diversify and develop 
  • A need to structure and prioritize development axes 

ANSWER

A mission with our partner MyLab to establish the vision of the group and a roadmap for development A mission with our partner MyLab to establish the vision of the group and a roadmap for development 

RESULTS

  • Definition of the group’s vision, mission and values  
  • A roadmap for development with prioritization of axes and costing, validated by shareholders  
  • First concrete successes after a few months: 2 tenders won in the priority area, trains. 

TESTIMONY

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