An engineer by training, Manuel was part of the team that set up revenue management at Air France, both in Yield Management and Pricing & Distribution. He then held sales & marketing management positions for Air France abroad (Austria, China and Hong Kong) before switching to luxury hotels and joining the Société des Bains de Mer in Monaco. In this context, Manuel led the digital transformation and the implementation of additional revenue-generating solutions (cross-selling tools; partnership with Amex; complete customizable gift card solution; Alipay payment solution, etc.).