MMV
CONTEXT
Stratégie et gouvernance
Revenue management
Marketing opérationnel
Internationalisation
Communication et BI
MMV, a chain of hotels and club residences, is one of the leaders of mountain holidays and leader in the Alps in France.
Background:
- A high investment and growth plan requiring commercial acceleration
- An organization and a distribution called into question by the numerous evolutions of the market
response
A 2-month coaching mission in immersion in the company with the following objectives:
- Raise awareness of the need for change within sales teams
- Designing a new business organization
- Review the distribution strategy
results
- A shared diagnosis of the situation
- A formalized business strategy
- Axes to optimize and adapt the distribution, including the opening of new digital channels for a potential of 5% direct sales
- A new organization optimized, presented, validated and being deployed with 30% change of positions