LES ESSENTIELLES
LES ESSENTIELLES CONTEXT Hospitality Digital marketing Organisation & Transformation Business Growth Plan Revenue management Les Essentielles is a network of senior service residences, acquired by the Korian Group in 2020. Background: A strategic acquisition that complements a range of services to establish Korianâs leadership A turnover below the expectations and potential of residences A need to structure the strategy for strong future developments response A flash mission (2 months) carried out with our partners N&C and Perfeo-Nextia with the following objectives: A complete diagnosis made with Les Essentielles and Korian teams â Distribution, Pricing, Commercial, Marketing and Organisation A focus on the sales journey with best practice tests and benchmarks Establishment of new levers, prioritized and quantified results A comprehensive inventory that sets out the challenges to accelerate the development of the BU and the good integration within the Korian group A roadmap of concrete actions quantified and prioritized, short-term and medium-term, on the identified axes to gain 30% of turnover at constant scope and succeed in future openings: positioning, reputation, acquisition, transformation, pricing and organization. Â Discover our other references! Share this page