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LES ESSENTIELLES

LES ESSENTIELLES CONTEXT Hospitality Digital marketing Organisation & Transformation Business Growth Plan Revenue management Les Essentielles is a network of senior service residences, acquired by the Korian Group in 2020. Background: A strategic acquisition that complements a range of services to establish Korian’s leadership A turnover below the expectations and potential of residences A need to structure the strategy for strong future developments response A flash mission (2 months) carried out with our partners N&C and Perfeo-Nextia with the following objectives: A complete diagnosis made with Les Essentielles and Korian teams – Distribution, Pricing, Commercial, Marketing and Organisation A focus on the sales journey with best practice tests and benchmarks Establishment of new levers, prioritized and quantified results A comprehensive inventory that sets out the challenges to accelerate the development of the BU and the good integration within the Korian group A roadmap of concrete actions quantified and prioritized, short-term and medium-term, on the identified axes to gain 30% of turnover at constant scope and succeed in future openings: positioning, reputation, acquisition, transformation, pricing and organization.   Discover our other references! Share this page

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JET AIRLINES

JET AIRLINES CONTEXT External Growth & Partnerships & M&A Project management Business Growth Plan Strategy & Governance Transport & Mobility Jet Airlines is an airline specializing in regional and business aviation. Background:  Jet Airlines wants to develop a subsidiary of low-cost scheduled private jets. Its goal is to become the future leader in green regional aviation in Western Europe. The brand must be defined, launched and reinsured in order to launch the first sales. The first line that the customer wishes to operate is Geneva-Deauville but no flight has been launched at the moment. ANSWER Review and implementation of the commercial, marketing and communication strategy, flight plan, action plan
 Practical market benchmark and competitive studies Definition of quick wins and a strategic and operational action plan Operational support (PAC, site, communication, etc.) and search for solutions during the first season RESULTS Turnover of 680 K€ over the first 6 months Validation of the strategy by the strategic committee Partnerships developed with institutions and travel agencies for future seasons TESTIMONY P Clement CEO Jet Airlines We called upon impact consultants in June 2021 to help us restructure the company and launch a new product with significant challenges.Thanks to the involvement of Rodolphe, at regular points, we set up a strategy very quickly which made it possible to guarantee the success of the first operations. We have therefore moved from a company on the verge of closure to a company with strong credible growth among investors and industrial partners! We have therefore decided to continue the support with impact in order to support us in our upcoming fundraising. Discover our other references! Share this page

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PROVENCE CÔTE D’AZUR EVENTS

PROVENCE CÔTE D’AZUR EVENTS CONTEXT Digital transformation Business travel & MICE For more than 13 years, Provence CĂŽte d’Azur Events, regional congress office supported by the South region, brings together more than 225 professionals in the event sector from Avignon to Menton. Background: Provence Cote d’Azur Events launches a collaboration and innovation platform for event transformation in the South: 4EVENT. One of the essential points of the platform is the support of companies and institutions in the event sector in their transformation on crucial topics such as sustainable development and digitalization. ANSWER Impact Consultants offers and designates workshops to help with digital transformation. The workshops are launched in January 2021, over 4 half-days. They give both a review of practices, inspirations to project and a methodology. Therefore, they allow actors to exchange and launch their transformation project. RESULTS The workshops brought together 12 participants representing the region (such as event agencies, convention centers, tourism promotion agencies) and obtained a 100% recommendation rate and a willingness of 4EVENT to continue the experience. TESTIMONY HĂ©liĂ©na BREGAND 4event manager By leading these 4 workshops, Rodolphe Lenoir engaged participants in interactive exchanges. His pragmatic approach and expertise allowed participants to identify digital opportunities to bounce back and create a return on investment. Discover our other references! Share this page

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DEVOLIS

DEVOLIS CONTEXT Innovation Market intelligence HR Technology Sales Devolis is a Microsoft Gold Partner certified digital company that supports and trains its customers in their digital transformation. Devolis develops application or custom-made data solutions. This company also publishes a chatbot solution (conversational agents) that aims to connect employees. Background: Devolis has developed a “codeless” chatbot design platform, “JellyBot”. The purpose of this platform is to extend and deepen its relationship with its key accounts. Subsequently, there was a need to review JellyBot’s value proposition and marketing plan. ANSWER IMPACT CONSULTANTS conducted a trade acceleration mission: Redefining the positioning of JellyBot Work on the added value of JellyBot for its customers RESULTS The intervention of IMPACT CONSULTANTS allowed: A fourfold increase in sales compared to the previous year, particularly in the insurance, personal service and industrial segments A new positioning thanks to a new signature: “JellyBot, the bot that connects you” TESTIMONY Discover our other references! David Moreau, Director of Operations The support of Impact Consultants in the commercial acceleration of JellyBot was decisive for us, particularly in terms of the segmentation of our customers but also the positioning of the product. Thanks to the commitment of Impact Consultants in collective intelligence workshops, we were able, in a few steps and milestones, to redesign our marketing strategy and better value the power of our solution. If it was to be done again? -Of course, without hesitation! Share this page

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AS A GUEST

AS A GUEST CONTEXT Experience and customer relationship Hospitality Organisation & Transformation Technology As a guest is an online agency highlighting French upscale independent hoteliers.It provides customers with a booking platform to find the offer that best suits them, at a fixed price of 89 € throughout the year.   Background: Mission carried out within the framework of our partner Paris & Co.A performance judged not satisfactory enough for the acquisition of new hotels.Need for rapid improvement for recovery. ANSWER Flash missions of a few days. Diagnosis and recommendations via a review of processes, organisation and customer feedback. RESULTS A diagnosis shared and validated by the founders. Concrete leads set up quickly by the As a Guest team. Discover our other references! Share this page

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COLORGROUP EXPERIENCE

COLORGROUP EXPERIENCE CONTEXT External Growth & Partnerships & M&A Experience and customer relationship Operational marketing Revenue management Business sectors Transport & Mobility Transport & Mobility Tourism & Leisure Colorgroup is a player in tourism in the field of tours and activities. It operates the tourist buses of the city of Marseille.  Background:  A group in strong growth but dependent on Marseille activity.   A strong desire and need to diversify and develop  A need to structure and prioritize development axes  ANSWER A mission with our partner MyLab to establish the vision of the group and a roadmap for development A mission with our partner MyLab to establish the vision of the group and a roadmap for development  RESULTS Definition of the group’s vision, mission and values   A roadmap for development with prioritization of axes and costing, validated by shareholders   First concrete successes after a few months: 2 tenders won in the priority area, trains.  TESTIMONY Julien Guedj president I highly recommend the work of Impact consultants.The analysis is relevant and impactful.Rodolphe asks the right questions and thanks to his global vision, he allowed me to structure my thinking and my vision of the development of my company.  Discover our other references! Share this page

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BEBOOK

BEBOOK CONTEXT Finance & Financing Strategic marketing Organisation & Transformation Business Growth Plan Revenue management Technology Bebook is a collaborative technology solution for B2B businesses. This solution aims to promote the multichannel distribution of a company through the creation of a private online store, an e-catalogue and the contribution of qualified prospects. On the customer side, the platform makes it possible to value quality products thanks to a trusted third party and make the purchase quickly and ergonomically, on a single platform. Background: The company is positioned in a very competitive environment; it must define a precise vision and strategic axes in accordance with this vision. In addition, Bebook needs to secure its resources to ensure strong and sustainable growth and improve the credibility of its platform. ANSWER A complete diagnosis made in collaboration with the teams on the following themes: financing, sales, pricing, organization, marketing Roadmap with proposed strategic options for the future and key actions to take in the short term to accelerate growth (organization, pricing, commercial approach) RESULTS Strategic clarification validated for the management team Organized acceleration of key account development Improvement of project profitability Discover our other references! Share this page

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AGIS BUSINESS TRAVEL

AGIS BUSINESS TRAVEL CONTEXT Digital transformation Market intelligence Technology Agis Business Travel is a Business Travel Agency in France with a turnover of more than 30 M euros. Context: ‱ Unsuccessful marketing and sales positioning‱ Growth hampered by unclear market image with multiple names, logos and websites‱ Competition exacerbated by growth of pure digital players ANSWER A mission of 2 months with our partner Et Juliette to define and implement a new brand platform. RESULTS A new brand platform with a positioning, a promise, a logo and a graphic charter. A new website and new communication tools Team pride and renewed commitmentDouble-digit growth in sales in the following two months TESTIMONY F Calvino, President Agis BT Impact consultants understood our request and helped us to position and redeploy our services in collaboration with my teams. Discover our other references! Share this page

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SAFIM

SAFIM CONTEXT Organisation & Transformation Digital transformation Business travel & MICE SAFIM manages the Palais des congrùs et des expositions (Parc Chanot) and organizes public events such as the Marseille Fair. Background: An activity completely stopped by COVID Accelerated digitalisation of event activities Teams to be remobilized A need to think and structure the group’s digital transformation ANSWER A 3-month digital transformation mission, carried out with the SAFIM teams and our partner StelR, to establish a diagnosis and a roadmap with concrete actions.  RESULTS A clear, structured diagnosis and a digital perspective of the SAFIM A concrete action plan for immediate corrective action An action plan to structure the long-term digital transformation of SAFIM Discover our other references! Share this page

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OPTIONIZR

OPTIONIZR CONTEXT Business Growth Plan Technology Tourism & Leisure Sales Optionizr is a start-up created in 2015 that offers options systems for travel, leisure and retail players. Background: A start-up incubated at the Welcome Citylab in 2016 – incubator of the city of Paris for tourism start-ups – in the seed phaseA need to refine the product in the eco-system of travel distributionA need to find the first customers for POC before takeoff response A mission of support in immersion in the start-up with Objectives: Develop a first CRM and refine customer speeches and presentations Prospect to maximize exposure and sign first POCs Participate in the development of the product results 10 prospects with interest 2 POC developed within 12 months An accelerated development for Optionizr which celebrated its 5 years of existence with a constantly increasing turnover Share this page

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