VACANCES BLEUES

CONTEXT

Transport & Mobility

Organisation & Transformation

Strategy & Governance

Vacances Bleues is a chain of hotels, clubs and residences (25 establishments, turnover of 80 M euros) in the Social and Solidarity Economy sector.

Context:

A good reputation and loyal customer base but a turnover in erosion for several years
A drop in group and B2B sales with a team demotivated by many changes
A little diversified distribution and a questioning of the systems used

response

An interim management mission (3 days a week over 4 months) – Sales Department (B2B, B2C and Distribution) and a parallel distribution mission to formulate recommendations and implement the first actions:

Diagnosis of problems and growth levers
Recovery in B2B sales
Establishment of an inventory of distribution, a strategic vision
Recommendation for concrete actions

results

8% increase in group sales
A new MICE organization recommended and set up for more than 10% sales growth
New open distribution channels boosting third-party distribution sales (+50%)
A recommendation to set up a new booking system, channel manager and revenue management validated and implemented the following year

testimony

Nicolas Déchavanne

Chairman of the Vacances Bleues Management Board

Impact consultants has perfectly analyzed the company’s major challenges. Very synthetic, possible options were proposed with the conditions of their implementation, the means necessary for the successful realization of the projects. Concrete, simple and effective alternatives. Effective in the implementation, Rodolphe knows how to mobilize energies, refocus teams, make them adhere to the solutions selected. His height of vision was decisive to help us structure our strategy and rethink our organization.